The Magic of National Tooth Fairy Day: A Tradition Reimagined ✨
February 28th is National Tooth Fairy Day—a day dedicated to one of childhood’s most enchanting traditions. The Tooth Fairy isn’t just about leaving money under the pillow for children, it's also about imagination, magic, and excitement. And we know that to be fact. Our research shows that only 1 in 5 children care solely about the money aspect of this tradition. What truly excites your little ones is the magic of the Tooth Fairy visit—the surprise, the wonder, and the belief that something special is happening just for them.
This year, why not make the Tooth Fairy experience even more magical? Here’s how you can celebrate National Tooth Fairy Day and turn each lost tooth into a moment your child will treasure forever!
The Magical History of National Tooth Fairy Day
Did you know the Tooth Fairy has been visiting children for centuries? The tradition has roots in folklore from around the world, with variations from our own tooth fairy to the Spanish “Ratoncito Pérez” to Norse customs where baby teeth were believed to bring good luck.
For a fascinating dive into the origins of the Tooth Fairy, check out our blog:
📖 The Magical History of the Tooth Fairy Tradition
Today, 96% of parents across the USA, UK, Ireland and other Western Countries take part in the tradition, but modern parents are looking for ways to make the experience even more special—something beyond just leaving a coin under a pillow.
Make The Tooth Fairy Visit More Memorable, Magical & Meaningful
Here are some magical ideas to make the Tooth Fairy’s visit truly unforgettable:
1. Create your Family Tooth Fairy Ritual
🎨Your little one may like to write a note to their Tooth Fairy or colour them a picture. Need a fun printable? 🔗 Download Our Tooth Fairy Colouring Page
✨ Leave behind a sprinkle of fairy dust (a little glitter or glow-in-the-dark stars) to add an extra bit of Tooth Fairy magic!
📝 Write a mini note from the Tooth Fairy—did you know 50% of kids write to the Tooth Fairy, and 70% of parents reply? It’s a wonderful way to keep the magic alive! If you’d like some inspiration, we’ve got you covered: 🔗 Fairy Note Ideas
📜 Make it Official with a Tooth Fairy Certificate -Download a personalised Tooth Fairy Certificate from our website to make the moment even more magical. 🔗 Download the My Forever Tooth Fairy Friendship Certificate
2. Encourage Healthy Habits—Through the Power of Magic ✨
The Tooth Fairy doesn’t just love collecting teeth—they love clean, shiny teeth! 💎 But instead of simply reminding children to brush, what if the magic of the Tooth Fairy made this habit stick?
Children are often being told what to do—brush your teeth, eat your vegetables, tidy your room. But in My Forever Tooth Fairy, we take a different approach: we give children ownership over their own healthy habits by weaving in some magic incentives.
By enveloping them in the magic of the Forever Tooth Fairy’s world, brushing their teeth becomes something they want to do—not just another instruction from mum or dad.
Brushing Becomes a Magical Mission!
In our story, children learn that
🌟 "The shinier the tooth, the more magic your Forever Tooth Fairy can extract!"
🌟 "Your Forever Tooth Fairy needs strong teeth to unlock new superpowers—so let’s make sure they’re extra clean!"
💡 A Fun Way to Encourage Brushing
Our beautifully illustrated storybook includes a Tooth Brushing Song that children can sing along to while brushing. The song lasts two minutes—the perfect time to get those baby teeth sparkling white! 🎶
Want to make it even more engaging? Encourage your child to write a tiny note to their Forever Tooth Fairy about how well they’ve been looking after their teeth. 70% of parents say they write notes back, which means you can reinforce this habit with a little fairy magic! ✨
3. Make It a Meaningful Experience
The Tooth Fairy is one of childhood’s most imaginative moments—a time when children truly believe in magic, wonder, and the impossible. But in a world where so many traditions have become transactional, we wanted to reignite the magic and make this experience something children (and parents) will cherish forever.
We explored the importance of imagination in childhood in our blog: 📖 The Magic of Imagination & Meaning
Instead of focusing only on money, why not immerse your child in our magical story—one that turns losing a tooth into a true magic moment?
Why We Reimagined the Tooth Fairy Tradition
For generations, the Tooth Fairy tradition has largely been about placing a coin under a pillow—a fun but fleeting moment that quickly fades into memory and let’s face it a few coins have less appeal these days than when we were growing up. While parents can still leave a few coins, we wanted to create something far more exciting, magical, and meaningful.
✨ In our story, children learn they have their own Forever Tooth Fairy and every they lose a tooth, they bestow a magical superpower upon them —powers like love, joy, confidence, kindness, and friendship. With 20 baby teeth lost between the ages of approx. 4 and 12, each lost tooth becomes equally exciting as the last as your little one discovers the next magical superpower they have passed on to their Forever Tooth Fairy. It’s also a powerful way for us to reinforce our message that each child is magical, just the way they are.
This approach shifts the focus from passively receiving money to actively contributing to something magical. Instead of waking up, grabbing a coin, and moving on, children get to experience the excitement of gifting magic to their fairy—making the tradition more memorable, engaging, and deeply personal.
For parents, it also becomes a treasured ritual, not just a quick transaction. Each visit from the Tooth Fairy is now a shared experience, a chance to bond, and a way to reinforce positive messages about self-worth, kindness, and imagination.
Why This Matters for Your Child
Losing teeth can sometimes feel scary for little ones. But when they see it as an opportunity to help their Forever Tooth Fairy become magical, it transforms nervousness into excitement, fear into joy, and the unknown into something magical.
At the heart of My Forever Tooth Fairy is a simple yet powerful message: ✨ The Magic is You! ✨
By giving their Forever Tooth Fairy a new superpower with each lost tooth, children are reminded that they are magical just the way they are.
📖 Read ‘The Tale of the Forever Tooth Fairies’ today and unlock the magic!
Why Parents Are Rethinking the Tooth Fairy Tradition
While the Tooth Fairy has been around for generations, today’s parents are reimagining the tradition to make it more meaningful.
Our research found that:
💡 3 in 4 parents say they’d buy a product that reimagines the Tooth Fairy tradition—moving away from just money and toward something that creates more meaningful childhood memories.
💡Parents know how much their little ones love the Tooth Fairy tradition but struggle with how to make it a more magical experience. Also, we have to remember that parents today are time-poor and that desire to make these milestones extra special can be difficult when that baby tooth pops out with little notice.
This is exactly what inspired My Forever Tooth Fairy—a way to make every lost tooth part of an unforgettable journey, a way to maximise the magic and also minimise the hassle for parents.
Introducing My Forever Tooth Fairy – A Magical Keepsake to Cherish Forever ✨
With 20 baby teeth to lose between ages 4-12, the Tooth Fairy isn’t just a one-time visitor—it’s a journey through childhood! But instead of scrambling for coins in the middle of the night or searching under pillows for a missing tooth, My Forever Tooth Fairy helps turn each lost tooth into a stress-free, memorable, and magical experience for both parents and children.
The My Forever Tooth Fairy Gift Set is more than just a toy, it’s a treasured childhood keepsake. This considered gift is meticulously crafted to amplify the magic of this beloved tradition while reinforcing the empowering message that each child is magical, just the way they are.
Presented in our charming dis'play' case, your Forever Tooth Fairy soft, posable doll sits in a swing that lights up upon opening—ready to sprinkle magic, joy, and love into your child’s tooth losing journey.
Included is a 'tooth tote' found in its own special drawer, used each time a child loses a tooth.
You’ll also find our beautifully illustrated storybook 'The Tale of the Forever Tooth Fairies'. Your little ones will learn all about the enchanting world of the Forever Tooth Fairies and how their own Forever Tooth Fairy came to be. The book includes magical extras; Teeth Brushing Song, Magical Tooth Tracker and a Frequently Asked Fairy Questions Section.
Can You Introduce This Tradition If You’ve Already Started Leaving Money?
Absolutely! My Forever Tooth Fairy can be introduced at any stage, even if your child has already lost a few teeth. It can easily be added to your family’s existing traditions—whether you already leave coins, notes, or small surprises.
✔ If you already leave money, you can introduce the idea that your child has a special Forever Tooth Fairy who collects their teeth and gains magical superpowers from them.
✔ If you want to add more magic, you can use the keepsake case drawers to leave tiny fairy messages alongside the coins.
✔ If your child has already lost some teeth, it’s never too late to start! The story welcomes children wherever they are in their journey, whether they’ve lost their first tooth or their tenth.
💬 What parents are saying:
"My daughter had already lost a few teeth, but she was so excited to meet her Forever Tooth Fairy. Now she looks forward to each visit in a way that feels magical, not just about the money."
"We always left money, but adding this story to the tradition made it a whole new experience. My son was completely enchanted!"
Love for My Forever Tooth Fairy
Unlike other toys that get forgotten, My Forever Tooth Fairy is a keepsake that grows with your child. Parents love that this gift set shifts the focus from money to meaning, making each lost tooth a magical milestone filled with wonder and imagination.
"I would have loved this when I was a child! It makes the Tooth Fairy tradition so much more special. My daughter truly believes she’s helping her Fairy grow stronger with every tooth she loses."
"The best part? It’s something she can keep forever. Unlike other toys that are forgotten after a few weeks, this will always remind her of the magic of childhood."
"It’s beautifully made, so unique, and such a special way to celebrate this stage of childhood."
🎉 Special National Tooth Fairy Day Offer – 15% Off!
To celebrate National Tooth Fairy Day, we’re offering 15% off all My Forever Tooth Fairy gift sets from February 25th – March 2nd.
✨ Use code: MAGIC15 at checkout ✨ Don’t miss this chance to make the Tooth Fairy experience even more magical! Order My Forever Tooth Fairy today and make each lost tooth a moment of magic! 🔗 Unlock the Magic Here
Final Thoughts – Keep the Magic Alive!
The Tooth Fairy is one of those rare childhood traditions that sparks joy, imagination, and wonder. How will you celebrate National Tooth Fairy Day this year?
Share your magical moments with us on Instagram & Facebook using #NationalToothFairyDay and tag @myforevertoothfairy!
