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Kind Words & Reviews

My little girl is fairy obsessed. As soon as I heard of 'My Forever Tooth Fairy', I knew that she would absolutely love it. Gifting this to her truly showed the magic that we can bring into our children's lives - her eyes lit up and the stories and creativity that have been sparked since then has made it all worthwhile. We are still waiting on our first wobbly tooth...but we are ready to create new traditions and memories with our Forever Tooth Fairy!

Sarah, Mum to Sadie, Age 6

Unbox the Magic

Unboxing Video My Forever Tooth Fairy

Love for My Forever Tooth Fairy

Kind Words & Reviews

  • The Magic of Imagination

    Our top priority is to create, protect, and enhance the magic of the Tooth Fairy tradition. We're here to make every child the hero of their own story. We focus on creating products and experiences that foster creativity, spark imagination, and inspire children to dream big!

  • The Magic of Meaning

    For us, it's not just about creating wonderful toys that bring joy—although that's an absolute must. We believe it's our role to instil magic and empower children to understand their inherent worth. Through our products and stories, we aim to reinforce the message that each child is magical, just the way they are.

  • Maximise the Magic

    We understand that parents want to squeeze the magic out of those precious childhood years. That's why we promise to create products that help you maximise the magic of these core memories with minimal hassle. We believe in making the magic simple, creating a wonderful experience for your little one that you can both savour and enjoy together.

Customer Reviews

Overall rating: 5 / 5 from 265 reviews.

Customer photo review of My Forever Tooth Fairy Gift Set -Girl - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Keepsake Case

😍 absolutely stunning! Every little detail that’s gone into this box, the doll is amazing, the book is beautiful. The quality is unreal I had to give my little girl this straight away though she hasn’t lost a tooth yet all her friends have started to lose theirs. Just a perfect present to start her magical journey. She is in love with her tooth fairy, brushing her hair, takes her to bed, taken everywhere with her. Absolutely worth every penny! Thank you ☺️ from one very happy mum!

My Forever Tooth Fairy Gift Set -Girl - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Keepsake Case

Customer photo review of My Forever Tooth Fairy Gift Set -Girl - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Keepsake Case

I honestly cried when I opened it!! It is truly magical and the message behind it is so profound and so important it’s even reminding me to be kinder to myself. My daughter is enthralled by it and is telling everyone and anyone about her fairy, as am I! I will absolutely be purchasing the boy one for my son when he is old enough and I plan on gifting these to as many of my friends kids as humanly possible. Thank you Emma for the thought and effort into every last detail… of which there are countless! A core family memory in this one box!

My Forever Tooth Fairy Gift Set -Girl - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Keepsake Case

Customer photo review of My Forever Tooth Fairy Gift Set -Girl - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Keepsake Case

My Forever Tooth Fairy is absolutely the most stunning and magical gift to give and to receive. When I bought my first girl & boy I couldn’t part with it and I’m 54 years of age. So the two of them are sitting on my book shelf. I ended up buying 3 more for gifts. And I’m planning of buying more just to have for my grandchildren whenever I am blessed with them in the future. Most of my friends and family have also bought them. I highly recommend everyone buying My Forever Tooth Fairy for their children, grandchildren, friends and even for yourself 🫶 many thanks to you Emma & your daughter for this incredible creation 🫶 ❤️Mona Sinclair❤️

My Forever Tooth Fairy Gift Set -Girl - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Keepsake Case

Customer video review of My Forever Tooth Fairy Gift Set -Girl - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case

My daughter just loved this beautiful gift and it made losing her 1st tooth so special and extra memorable. The quality is excellent and good value for money with all of the different parts. The book is really lovely with gorgeous illustrations. My daughter particularly loves the soft doll and the little tooth pouch. She is looking forward to dressing up and taking the book and doll to school for World Book day

My Forever Tooth Fairy Gift Set -Girl - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case

Customer photo review of My Forever Tooth Fairy Gift Set - Boy - Includes Storybook, Tooth Fairy Plush Figure, Tooth Tote & Dis'Play' Case - PREORDER ONLY (Max 2 Per Cust) - Shipping W/C 13.10

We received a very special delivery this week and my wee man was so happy. The boy fairy is a stunning piece of work and the detailed fairy tale style male version made my two young men feel included in all the magic. 'Fairies aren't just girls!' I was told. 'See? They are boys too!' In truth these two fairies that live with us now, (I have the girl fairy too), reminds me of MY childhood. The little Plum Victoria that exists only in my memory. And oceans of happy young memories have come flooding back to me. These two new additions to our world have brought a great message of innocence, joy, creation and a value on the things that are important. Celebrating us. 'YOU are the magic'. ✨ Thank you Emma for creating something so wonderful xxx

My Forever Tooth Fairy Gift Set - Boy - Includes Storybook, Tooth Fairy Plush Figure, Tooth Tote & Dis'Play' Case - PREORDER ONLY (Max 2 Per Cust) - Shipping W/C 13.10

Customer photo review of My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case - Girl Version - Limited Stock Remaining

I both 2 boxes for my little girls! Layla lost her first tooth but Freya has yet to loose one, but I couldn't have one tooth fairy arrive without the other and they absolutely loved them! The presentation and quality of the box is absolutely beautiful, and I was amazed when we opened the boxes and they lit up once we opened them. The book is also so beautiful the illustration and story is just fabulous! I couldn't recommend this enough, it would make a really lovely gift or just something special to celebrate the milestone of loosing a first tooth!

My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case - Girl Version - Limited Stock Remaining

Customer photo review of My Forever Tooth Fairy Gift Set -Girl - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case - Girl Version - Limited Stock Remaining

We bought this for our daughters and it’s absolutely magical — such a special touch. From the moment they opened it, they were captivated. The attention to detail is wonderful, and the whole experience feels truly from the “Forever Tooth Fairy.” It’s a gift that creates lasting memories and adds real sparkle to the tooth-losing tradition. Highly recommend!

My Forever Tooth Fairy Gift Set -Girl - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case - Girl Version - Limited Stock Remaining

Customer photo review of My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case - Girl Version - Limited Stock Remaining

Soooo beautiful… Honestly couldn’t think of anything more magical to give our little girl with a wobbly tooth! Prepping her for the arrival of her own little fairy. The delicate details like the tote bag, the bedtime story of magic and the tooth count checklist. All contributing in Making memories that stay. Thank you so much for this lasting memory of magic at such a special age 💛

My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case - Girl Version - Limited Stock Remaining

Customer photo review of My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case - Girl Version - Limited Stock Remaining

Oh I had a very happy girl when she received it, it’s AMAZING! She is absolutely besotted with the fairy doll and the story book. The detail is absolutely outstanding. By far the best money I’ve spent on something for Bonnie. She loves it ✨🪄

My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case - Girl Version - Limited Stock Remaining

Store owner replied: Louise, oh my word. Thank you, thank you, thank you! This is our 100th review & it's such a lovely milestone to each. I am so happy your little girl loves our magical creation. Emma xx

Customer photo review of My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case - FREE Bonus Gift Forever Tooth Fairy Frame

I purchased a forever tooth fairy for my daughter as she has a huge love for fairytale creatures and magic.... I really wanted to embrace that side of her for a big change in her life, her first loose tooth ... I purchased but held off giving it to my LO. I decided I would leave it as a present from the Easter bunny, as a reminder to not eat too much chocolate and keep taking care of her teeth and that her forever tooth fairy knew she has a loose tooth. Emma @myforevertoothfairy could not have been more lovely or helpful when I asked her had she any ideas on how I could do this, even taking the time to penn a little poem / letter that I could print And leave. My daughter's tooth fell out today and we have the tooth in the tote bag , which comes included, and my LO is super super super excited for her fairy to visit. Everything about these fairy's is enchanting. From the display box to the story book which is a fabulous story and so beautifully illustrated. I am recommending this to any of my friend who's LO have a loose tooth! 10/10 🦷🧚🏻

My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case - FREE Bonus Gift Forever Tooth Fairy Frame

Customer photo review of My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case - FREE Bonus Gift Forever Tooth Fairy Frame

Delighted with this beautiful gift. I’ve bought it for a very dear child, who I’m sure will love it. Beautiful illustrations, very well made with a good solid finish to it so I’d say will be very durable. The idea is so cute, I’d definitely recommend as a gift - the delivery time was very prompt. The entire experience with this fledgling business is spot on. I hope to upload a video when I give the gift to the child. 5🌟🌟🌟🌟🌟

My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case - FREE Bonus Gift Forever Tooth Fairy Frame

Customer photo review of My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case - FREE Bonus Gift Forever Tooth Fairy Frame

I purchased this beautiful keepsake for my daughter and she absolutely loves it. What a fabulous and special gift to have and she will cherish it forever. Highly recommend! 🩷

My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Dis'Play' Case - FREE Bonus Gift Forever Tooth Fairy Frame

Store owner replied: Thank you so much for taking the time out to leave your review Gillian! I am so glad your daughter loves it! X

Customer photo review of My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Light Up Dis'Play' Case

What a wonderful and unique gift. Not only is the doll stunning, soft and easy for children to cuddle with (which mine does every night), the story behind each tooth adds such a special element. With the light up swing, it's truly amazing! Couldn't recommend highly enough

My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Light Up Dis'Play' Case

Store owner replied: Susie Thank you so much for taking the time to share this review. We really appreciate and are so happy your daughter loves it!! xx

Customer photo review of My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Light Up Dis'Play' Case

The look of sheer joy on my daughter’s face when I surprised her with the My Forever Tooth Fairy giftset was worth every penny! Watching her open the light up box to discovering the fairy dictionary, the tooth tote, frame, and the storybook was so exciting. Aria loves her doll who she has named ‘Fayla’ after the character in the beautifully illustrated book. I’m thrilled to have given Aria a gift that I know will last years and it’s so refreshing not to have to throw packaging in the bin. The box itself is proudly displayed in her bedroom and during the day when ‘Fayla’ isn’t asleep in bed with Aria, she is tucked safely back on her swing in the box. Although Aria hasn’t lost any teeth yet, this giftset has taken the worry and fear of loosing her first tooth and has replaced those feelings with the most wonderful excitement and anticipation of fairy magic to come. I highly recommend purchasing this giftset and unlocking the magic.

My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Light Up Dis'Play' Case

Customer photo review of My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Light Up Dis'Play' Case

Absolutely delighted with my forever tooth fairy. Such a magical book. The detail of everything is absolutely stunning 😍. Will absolutely recommend it to family and friends 🧡.

My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Light Up Dis'Play' Case

Store owner replied: Thank you so much for your purchase Mary & for sharing this review and recommending the My Forever Tooth Fairy Gift Set to your family & friends. We really appreciate it.

Customer photo review of My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Light Up Dis'Play' Case

Truly magical on receiving my forever tooth fairy box , my little girl Sophie was just in amazement and it brought out the inner child in me too !! The book is so lovely and beautifully illustrated, we love all the characters in the book , Sophie has been very busy keeping her teeth clean 😀 Thank you so much to Emma and her creative team especially Evan and Eabha for this fabulous creation ❤️

My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Light Up Dis'Play' Case

Customer photo review of My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Light Up Dis'Play' Case

We received our very special Forever Tooth Fairy recently and my daughter (9) has been besotted since. She has named her fairy Emma and is taking her everywhere with her. She loves everything about the gift set, especially her beautiful hair which she has been plaiting since. The quality of the product is superb, usually her dolls hair gets all knotty and is unable to be brushed but she is brushing Emma's hair all the time and it is not damaging it at all. She is convinced it is real hair. The soft feel means she is cuddling up to her in bed and she had all sorts of ideas about the rest of the fairies in Avalon. It has opened up a whole new world of imagination and creativity for her. This is a gift to treasure for years with each detail considered and all made at an extremely high quality. Fab product!!!!

My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Light Up Dis'Play' Case

Customer photo review of My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Light Up Dis'Play' Case

My little girl is fairy obsessed. As soon as I heard of 'My Forever Tooth Fairy', I knew that she would absolutely love it. Gifting this to her truly showed the magic that we can bring into our children's lives - her eyes lit up and the stories and creativity that have been sparked since then has made it all worthwhile. We are still waiting on our first wobbly tooth...but we are ready to create new traditions and memories with our Forever Tooth Fairy!

My Forever Tooth Fairy Gift Set - Includes Storybook, Tooth Fairy Doll, Tooth Tote & Light Up Dis'Play' Case