Unlocking the Magic
Inspired by my own daughter's love for the tooth fairy tradition, I set out on a quest to uncover the magical story behind this timeless custom. As I explain to all the children I meet I can't reveal the enchanting places I travelled to or exactly how I became the fortunate person to whom the Forever Tooth Fairies shared their story, but what I can share is the magic I discovered.
That every child is magical, just the way they are. With each tooth they lose they bestow a magical superpower like love, kindness, confidence etc. on their Forever Tooth Fairy. Well, as soon as I found that out it made complete sense and I’ve made it my mission to bring this story to life so that children everywhere understand (and I mean really, really, really understand) just how magical and wonderful they are.
We hope the My Forever Tooth Fairy gift set becomes a treasured childhood keepsake that amplifies the magic of the tooth fairy tradition, turning it into a magical and meaningful experience for children and their families, the world over.
Mission & Vision
Our mission is simple – we want every child to know that they are magical, just the way they are. Our vision is for My Forever Tooth Fairy to become synonymous with the tooth fairy tradition, enchanting children and families worldwide. Join us on our magical journey!
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The Magic of Imagination
Our top priority is to create, protect, and enhance the magic of the Tooth Fairy tradition. We're here to make every child the hero of their own story. We focus on creating products and experiences that foster creativity, spark imagination, and inspire children to dream big!
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The Magic of Meaning
For us, it's not just about creating wonderful toys that bring joy—although that's an absolute must. We believe it's our role to instil magic and empower children to understand their inherent worth. Through our products and stories, we aim to reinforce the message that each child is magical, just the way they are.
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Maximise the Magic
We understand that parents want to squeeze the magic out of those precious childhood years. That's why we promise to create products that help you maximise the magic of these core memories with minimal hassle. We believe in making the magic simple, creating a wonderful experience for your little one that you can both savour and enjoy together.
Dearest Alice,
I have to express a heartfelt thank you to Alice Wong, the wonderful illustrator who brought the visual world of the Forever Tooth Fairies to life. When I discovered Alice’s work, I knew she was the perfect creative match—and she proved to be just that. With enthusiasm, patience, and passion, Alice absorbed my (quite lengthy and detailed) briefs and countless feedback videos, committing herself to realising my vision. My goal was to create an immersive world where children would feel the enchantment jumping off the page. I think you'll agree Alice did an astounding job.
Our meetings were also made that bit more fun and memorable with the addition of our editing team in the form of Alice's beautiful daughter, Pearl, and my own children, Evan and Éabha. Alice, you are not only an extremely talented artist, but also a beautiful person. I look forward to working with you for years to come.
The Magic Truly Is You,
Emma xx
The Tale of the Forever Tooth Fairies
Our enchanting story is set in the World of Avalon, home to the Forever Tooth Fairies. A magical world powered by children, who are known by the Forever Tooth Fairies to be the most magical creatures of all.
The Tale of the Forever Tooth Fairies
Our enchanting story is set in the World of Avalon, home to the Forever Tooth Fairies. A magical world powered by children, who are known by the Forever Tooth Fairies to be the most magical creatures of all.
Love for My Forever Tooth Fairy
Kind Words & Reviews
It's refreshing to see a toy with a meaningful message. I love the idea that it will help boost a growing young child's confidence in themselves.
This really brings the magic of the tooth fairy to life. I love that everything is included for parents and it's zero hassle, just maximum magic. It's also a gift that they will return to time & time again with each lost tooth.
